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  <url>
    <loc>https://www.kimberlystlouis.com/cause-marketing-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-26</lastmod>
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      <image:title>Cause Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1663207683534-HMAVTC5ZQ8ODSLFNXZA1/Hoodie+2.jpg</image:loc>
      <image:title>Cause Marketing</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1663207678008-CQ31FKY4KLF22YZV0LNS/RTB-BMHW-cal_slide1.jpg</image:loc>
      <image:title>Cause Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1544745085135-Z9V2Q1O91IMCI28MGUAS/Slide1.jpeg</image:loc>
      <image:title>Cause Marketing</image:title>
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  <url>
    <loc>https://www.kimberlystlouis.com/new-gallery-3</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-04</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c11b686cc8fed7a36ac30e0/t/645405db34c26c309dce5aff/1672534444637/</image:loc>
      <image:title>Brand Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c11b686cc8fed7a36ac30e0/63b0d8b6beda5e7a5f5d3166/63b0d9acda343d10bbfa3652/1672534444637/</image:loc>
      <image:title>Brand Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1671939165271-R0QFF6ES72643SNSJ8V1/image-asset.jpeg</image:loc>
      <image:title>Brand Marketing - Rock The Bells Champions of Hip-Hop Execution</image:title>
      <image:caption>Banner campaign executed to tell the story of Rock The Bells and create brand awareness. The campaign was executed during our inaugural Rock the Bells Festival in August of 2022 and was seen on-site by 13,000 people in attendance and also received widespread PR coverage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1585600235949-FC0CLP6MHQ3Z7TSY3MDM/image-asset.jpeg</image:loc>
      <image:title>Brand Marketing - American Girl Print and Digital Brand Campaign</image:title>
      <image:caption>American Girl brand campaign to create awareness and drive foot traffic to the NY, Chicago and LA American Girl retail locations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674424025613-D38M2AQMYX5O8F7RW10J/AG+Brand+.jpg</image:loc>
      <image:title>Brand Marketing - American Girl NYC</image:title>
      <image:caption>In-store photo shoot executed to create brand awareness and posted to American Girl’s digital platforms.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674507233040-UM96W01SVFK99697CF7I/Ruffles.jpg</image:loc>
      <image:title>Brand Marketing - NBA x Ruffles CPG Program</image:title>
      <image:caption>Promotion details: Get 4x the VC by redeeming code on sticker playing the Ridge Challenge. Branding on 90MM bags nationwide. Offer was to receive a “Free $10 Gift Card when you buy NBA 2K19 and select Ruffles.” Product was available at Target and Walmart stores nationwide.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674423927434-O4TR2SF70QFSNW97BO4M/NBA+Brand+1.jpg</image:loc>
      <image:title>Brand Marketing - NBA All-Star Apparel Campaign</image:title>
      <image:caption>Creative used on all promotional material to promote retail, digital, experiential, etc. All-Star activations for the 2013 All-Star weekend.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674423965675-T8CBCQFTG9V9A9P3IR17/Rev+30.jpg</image:loc>
      <image:title>Brand Marketing - Revolution 30 Jersey Launch and Brand Awareness Campaign</image:title>
      <image:caption>Cover art in 2011 Slam Magazine to promote the new Rev 30 tech jerseys. Magazine was on newstands and bookstores in September 2010 and had a circulation of 150k+</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674433686110-DF957HK00EXRX0GKWI4N/Nets.jpg</image:loc>
      <image:title>Brand Marketing - Brooklyn Nets Signage</image:title>
      <image:caption>Generic signage provided to all national and international retailers carrying Brooklyn Nets product.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674433718482-61HKJXE3Q5ZJN3J0WU1W/Knicks.jpg</image:loc>
      <image:title>Brand Marketing - NY Knicks Signage Package</image:title>
      <image:caption>Generic signage provided to all national and international retailers carrying NY Knicks product.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1545345426188-O156EYR8SFZER2YT8BHQ/image-asset.jpeg</image:loc>
      <image:title>Brand Marketing - Dora The Explorer x Toys R Us Storyboard</image:title>
      <image:caption>Television commercial created to create product and brand awareness for the Dora the Explorer brand of products at retail. Flight for commercial ran for 4 weeks on network television during the promotional period.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.kimberlystlouis.com/new-gallery-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1663207963460-WO2G4MF3X7R6OIR09PR6/image-asset.jpeg</image:loc>
      <image:title>Social / Digital Activations - IG Live with DMC</image:title>
      <image:caption>Instagram Live with Rock The Bells Icon and Hip-Hop Legend Darryl “DMC” McDaniels of RUN DMC fame to help promote his children’s book, “Young DMC’ and talk about the Rock The Bells partnership.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1663207963460-WO2G4MF3X7R6OIR09PR6/image-asset.jpeg</image:loc>
      <image:title>Social / Digital Activations - IG Live with DMC</image:title>
      <image:caption>Instagram Live with Rock The Bells Icon and Hip-Hop Legend Darryl “DMC” McDaniels of RUN DMC fame to help promote his children’s book, “Young DMC’ and talk about the Rock The Bells partnership.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1663206860597-SRIKMJ1YIQ40XLHMAKBA/image-asset.png</image:loc>
      <image:title>Social / Digital Activations - Inaugural Rock The Bells SMS Campaign</image:title>
      <image:caption>First of it’s kind SMS campaign to help promote one of our Rock The Bells product drops and to build our commerce database and drive conversion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1663206914536-4UL2P9WAOS9IUEI13OTU/image-asset.jpeg</image:loc>
      <image:title>Social / Digital Activations - Rock The Bells Friends and Family Sale</image:title>
      <image:caption>First ever Rock The Bells Friends and Family sale designed to move through existing inventory and create additional brand awareness.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1663207345936-75CS6YIGVBRKL8DPC0DD/image-asset.png</image:loc>
      <image:title>Social / Digital Activations - Bua Product Drop 2</image:title>
      <image:caption>Social media campaign on Rock The Bells social platforms to help support Justin Bua’s second product drop on the Rock The Bells DTC site.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1663207445183-UPZB9IR76D3FL90KQH1L/image-asset.png</image:loc>
      <image:title>Social / Digital Activations - BUA Statue Collection</image:title>
      <image:caption>To help promote fine artist Justin Bua’s “The Elements” Statue Collection, Rock The Bells create a digital campaign to create product awareness and drive sales.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1663207337734-6Y2VQNQKNJ6KD93XR3UA/image-asset.png</image:loc>
      <image:title>Social / Digital Activations - LAW Drop</image:title>
      <image:caption>Digital campaign designed to drive product sales for our Laurens Jansen (LAW) LL COOL J product.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1544752821260-6HRSBN9UQ3RUQM5ACAZH/image-asset.jpeg</image:loc>
      <image:title>Social / Digital Activations - Atlanta Hawks Digital Campaign</image:title>
      <image:caption>Social campaign to drive product awareness for Harwood Classics line of product for the Atlanta Hawks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.kimberlystlouis.com/cause-marketing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-01-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1663207683534-HMAVTC5ZQ8ODSLFNXZA1/image-asset.jpeg</image:loc>
      <image:title>Cause Marketing - Black Maternal Health Giveback Program</image:title>
      <image:caption>To address the disparities that exist in healthcare as it relates to Black Maternal Health, Rock The Bells partnered with P&amp;G to create a hoodie with artwork designed by Black female fine artist, Bisa Butler. P&amp;G also allowed us to alter their iconic Pampers heart logo to make it more Hip-Hop inspired. We also created an NFT overlay - the first ever for Rock the Bells - as a GWP with the sale of the hoodie. We were able to donate over $5K to Black Mammas Matter Alliance, a national outreach program that works to provide adequate healthcare for Black women.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1663207683534-HMAVTC5ZQ8ODSLFNXZA1/image-asset.jpeg</image:loc>
      <image:title>Cause Marketing - Black Maternal Health Giveback Program</image:title>
      <image:caption>To address the disparities that exist in healthcare as it relates to Black Maternal Health, Rock The Bells partnered with P&amp;G to create a hoodie with artwork designed by Black female fine artist, Bisa Butler. P&amp;G also allowed us to alter their iconic Pampers heart logo to make it more Hip-Hop inspired. We also created an NFT overlay - the first ever for Rock the Bells - as a GWP with the sale of the hoodie. We were able to donate over $5K to Black Mammas Matter Alliance, a national outreach program that works to provide adequate healthcare for Black women.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1663207696847-8BITMEQI2E8W72CB9E5I/image-asset.jpeg</image:loc>
      <image:title>Cause Marketing - Black Maternal Health Week Activations</image:title>
      <image:caption>Rock The Bells and P&amp;G partnered to create week long programming to spur discussion and community around the disparities that exist within the health care system as it relates to Black Maternal Health.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1544745085135-Z9V2Q1O91IMCI28MGUAS/image-asset.jpeg</image:loc>
      <image:title>Cause Marketing - rue 21 Giveback Program</image:title>
      <image:caption>During the month of December 2017 and January 2018, rue 21 sold a promotional NBA branded raglan tee in-store for $5. 100% of the proceeds were donated to the Boys and Girls Clubs of America and a $50,000 check was presented to the Boys and Girls Club during 2018 All-Star weekend on behalf of the NBA, rue 21 and Unk/Icer Brands.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674434572130-0NGHDXSSGCYL5D0ERF02/PKWY.jpg</image:loc>
      <image:title>Cause Marketing - Target Cause Marketing Campaign</image:title>
      <image:caption>In partnership with Target and PKWY (subsidiary of Stance Socks) the NBA created a cause marketing campaign whereby, we donated 2,000 balls and 5,000 pairs of socks to the Boys and Girls Clubs of America to provide disadvantaged youth the opportunity to play basketball.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.kimberlystlouis.com/work-carson</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/7b340426-4c88-4b75-95d1-baa27fd400f9/DDB88CD1-40CB-4DA1-8CAF-29E98D42C417.jpeg</image:loc>
      <image:title>Home Page</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.kimberlystlouis.com/new-gallery-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-14</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c11b686cc8fed7a36ac30e0/t/64109058f8df2841b39a29cb/1672536298490/</image:loc>
      <image:title>Product Launches</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c11b686cc8fed7a36ac30e0/63b0d8ab6350f41041023251/63b0e0ea6dc38e1e077ea9c1/1672536298490/</image:loc>
      <image:title>Product Launches</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1678806187804-SGAK83UP98Y85F362DQL/image-asset.jpeg</image:loc>
      <image:title>Product Launches - Strictly OG CBD Face Cream</image:title>
      <image:caption>Launch of Strictly OG CBD line of products to be sold at THC/CBD dispensaries nationwide and on RockTheBells.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1678806518642-YJDKQY3WN2IO01QPL5NC/image-asset.jpeg</image:loc>
      <image:title>Product Launches - Strictly OG - CBD Salve</image:title>
      <image:caption>Launch of Strictly OG CBD line of products to be sold at THC/CBD dispensaries nationwide and on RockTheBells.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1678807077924-L4PF43HSMD1X7RPBC5YK/image-asset.jpeg</image:loc>
      <image:title>Product Launches - Strictly OG - CBD Oil</image:title>
      <image:caption>Launch of Strictly OG CBD line of products to be sold at THC/CBD dispensaries nationwide and on RockTheBells.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1678806731786-1KXORNJXQPQY2T1OV8K5/image-asset.jpeg</image:loc>
      <image:title>Product Launches - Strictly OG - Flower Pre Roll Packaging</image:title>
      <image:caption>Launch of Strictly OG CBD line of products to be sold at THC/CBD dispensaries nationwide and on RockTheBells.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674492830401-PBKBX1C2GHVVJQIRGLY3/Screen+Shot+2023-01-20+at+3.19.39+PM+%281%29.png</image:loc>
      <image:title>Product Launches - ODB x Rock The Bells Signature Series Launch</image:title>
      <image:caption>In partnership with the Estate of Ol’ Dirty Bastard, Rock The Bells and Creative Director, Alexander-John designed this exclusive hoodie featuring ODB’s iconic 1994 album cover, “Return to the 36 Chambers: The Dirty Version.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1663208629266-MT32YXXGAI3P3CBUT4D8/image-asset.png</image:loc>
      <image:title>Product Launches - Rock The Bells x World of EPI</image:title>
      <image:caption>Partnership with World of EPI, a Black woman-owned business to create a series of bespoke multi-cultural dolls speaking to the Hip-Hop community. Dolls launched at national Walmart and Walmart.com stores and within 2 months were on their second round of replenishment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1663208258671-N3U2ZY0YF5MQSM5GDK47/image-asset.jpeg</image:loc>
      <image:title>Product Launches</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1663208250969-ULEJWJYPZNC2EZ5J1EK4/image-asset.jpeg</image:loc>
      <image:title>Product Launches</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1663206227693-6PQP0QB57QSRXK1W5O2N/image-asset.png</image:loc>
      <image:title>Product Launches - Rock The Bells Festival, 2022</image:title>
      <image:caption>Exclusive tee created for Urban Outfitters to help promote the sale of Rock The Bells Festival tickets and Festival merchandise.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1663206070972-KIFYQYEY7GDXMJN65MFK/image-asset.jpeg</image:loc>
      <image:title>Product Launches - Rock The Bells Exclusive Festival Merchandise</image:title>
      <image:caption>Exclusive Rock The Bells Festival merchandise featuring the iconic artist lineup.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1663207064780-488D79R01JU584S9966K/image-asset.jpeg</image:loc>
      <image:title>Product Launches - Rock The Bells x Bua</image:title>
      <image:caption>Rock The Bells teamed up with Legendary Hip-Hop fine artist, Justin Bua, for a second product drop. This drop was meant to expand the OG collection with new pieces and represents the heart of Hip-Hop at its core.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674424334409-6JDTC9J9RZRDW5UHN1EX/Swarovski+Doll.jpg</image:loc>
      <image:title>Product Launches - American Girl Swarovski Doll</image:title>
      <image:caption>Partnership with Mattel and Swarovski to create three bespoke holiday dolls retailing at $5,000 each. There was one doll created for each of the Flagship stores (NY, Chicago, and LA) and took more than 40 hours to hand-embellish with more than 5,000 Swarovski crystals and beads.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674496244715-59DHF8JJCQHPD2NB73V8/Joss.jpg</image:loc>
      <image:title>Product Launches</image:title>
      <image:caption>Launch of Girl of the Year doll who was the first American Girl doll with a disability. Marketing for the product included partnerships with the American Sign Language organization and the National Association of the Deaf to create additional awareness and drive conversion and conversation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1585601178788-KU69M83L0MQBBADNSY6H/image-asset.jpeg</image:loc>
      <image:title>Product Launches - Girl of the Year 2019 Product Launch</image:title>
      <image:caption>Girl of the Year product unveil in the Chicago Flagship location.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674423593176-BDRUTLFIQUL14RZ3YCQL/Forever+21+-2.jpg</image:loc>
      <image:title>Product Launches - NBA x Forever 21 Collection Launch</image:title>
      <image:caption>Women’s apparel collection launch in partnership with Unk and over 500 Forever 21 stores. Product was sold in store and online. Collection sold through within a month and was on second round replenishment after 12 weeks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674423860845-M4M4R80P0EMSLOSJYV00/Skull+Candy+2.jpg</image:loc>
      <image:title>Product Launches - NBA x Skull Candy Earbuds</image:title>
      <image:caption>New product launch in partnership with Skull Candy. Product was sold at national Best Buy, Target and Walmart locations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674424605144-XLG90KVM9NYF5BV88JK4/Rue+21+-+1.jpg</image:loc>
      <image:title>Product Launches - rue 21 x NBA Exclusive Apparel Collection</image:title>
      <image:caption>Exclusive NBA apparel collection available at 400+ rue 21 doors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674424980382-GG040B3ZJQKT2NTIIA7O/Kohl%27s+1.jpg</image:loc>
      <image:title>Product Launches - NBA Finals Product</image:title>
      <image:caption>Partnership with the NBA and Kohls to sell Golden State Championship product in the San Francisco Bay Area post their 2015 Finals win.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674434504188-XVRF8GJKE1M38NSJHM4U/Cleveland.jpg</image:loc>
      <image:title>Product Launches - NBA x JC Penney Finals Product</image:title>
      <image:caption>Advertisement created to support the Championship Cleveland Cavaliers merchandise available for sale at JC Penney Cleveland doors post LeBron James’ historic NBA Finals win in 2016.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674433949982-AEKRM1NGB7DNYS2DO22C/New+Era.jpg</image:loc>
      <image:title>Product Launches - NBA Logoman Branded Product</image:title>
      <image:caption>As the NBA evolved, fans of the game had an emotional connection to the NBA Logoman and to capitalize on that brand affinity, we partnered with iconic brand New Era to develop a line of logo product sold at retailers nationwide.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674434777113-UT0N5YNS65ZJVUB3MYWM/Target+Social+Post+-+FINAL+11-10-17.jpg</image:loc>
      <image:title>Product Launches - NBA Facebook Post</image:title>
      <image:caption>National post to increase brand awareness and encourage product sales.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674436847487-FLCP3XVORC0W19Y0Z3PP/030316_SpringBreak_Email_NBA_V32.jpg</image:loc>
      <image:title>Product Launches - rue 21 x NBA Exclusive Apparel Collection - Wave 2</image:title>
      <image:caption>To build on the success of our first round of exclusive NBA product, we partnered with rue 21 to launch a second wave of exclusive NBA merchandise in all rue 21 doors nationwide.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674508398279-6HKFNMDTX7QD9PCU2NTQ/Rev+30+2.jpg</image:loc>
      <image:title>Product Launches - Rev 30 Jersey Launch</image:title>
      <image:caption>Trade article highlighting the technological product features of the NBA’s Revolution 30 on-court jerseys.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.kimberlystlouis.com/brand-marketing-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-19</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c11b686cc8fed7a36ac30e0/t/63cf3ce52f31ec77e73f8841/1672533940552/</image:loc>
      <image:title>Event Marketing / Retailtainment</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5c11b686cc8fed7a36ac30e0/63b0d79258717744036c4099/63b0d7a85f6d412cfae556d7/1672533940552/</image:loc>
      <image:title>Event Marketing / Retailtainment</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674424064587-VO6J74RPCKDSWEUXRIRA/AG+Fashion+Show.jpg</image:loc>
      <image:title>Event Marketing / Retailtainment - American Girl Fashion Show</image:title>
      <image:caption>Timed to NYC Fashion week in 2019, American Girl partnered with Harlem’s Fashion Row, a collective of Black female designers to reimagine both girl and doll product for the “World By Us” doll collection. The World By Us dolls were multi-cultural, multi-racial dolls who promoted social justice and encouraged young girls to take a stand against racism while promoting inclusivity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674424431552-TP1BR8EJWM2OZYXD8698/Sierra+1.jpg</image:loc>
      <image:title>Event Marketing / Retailtainment - American Girl Holiday Window Unveil</image:title>
      <image:caption>The 2019 Holiday Window Unveil ideated and spearheaded by Kimberly St. Louis welcomed more than 500 visitors to the NY Flagship store. The private event featured passed hors d’oeuvres, a children’s holiday choir and an appearance by Grammy award winning singer Ciara.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674424527779-576IABXW7ODXERHNTU6G/Sierra+2+.jpg</image:loc>
      <image:title>Event Marketing / Retailtainment - American Girl Holiday Window Unveil</image:title>
      <image:caption>The 2019 Holiday Window Unveil ideated and spearheaded by Kimberly St. Louis welcomed more than 500 visitors to the NY Flagship store. The private event featured passed hors d’oeuvres, a children’s holiday choir and an appearance by Grammy award winning singer Ciara.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674424112025-UGVOZ3YE7QRAY57OH9GD/AG+After+Hours+Party.jpg</image:loc>
      <image:title>Event Marketing / Retailtainment - American Girl Late Night Party</image:title>
      <image:caption>Challenged with revitalizing this non-performing experience, Kimberly completely overhauled the marketing, messaging and awareness for the experience and extended the partnership into local NYC area hotels. The result was a double digit increase in bookings vs. the year prior.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1544712511870-XQEGWW0723TFYHBOS0KO/image-asset.jpeg</image:loc>
      <image:title>Event Marketing / Retailtainment - Bed Bath and Beyond Fan Quarters</image:title>
      <image:caption>Within a San Francisco Bed Bath and Beyond location, the NBA created an immersive experience for fans of the Golden State Warriors. Branded product included both hard and soft goods, drinkware, accessories and home furnishings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674424786144-24W7U59CNS270I36E9T4/Rue+21+All-Star.jpg</image:loc>
      <image:title>Event Marketing / Retailtainment - rue 21 All-Star Activation - New Orleans, LA</image:title>
      <image:caption>Partnership with retailer rue 21 for special All-Star in-store event activation. Other event marketing included :30 second radio spots, email and social posts (rue21 Instagram, NBA and rue Facebook, Twitter, rue Snapchat filter), a player appearance by Paul Millsap of the Atlanta Hawks, two live DJs and a 25 x 25 interactive space that included a video gaming area, NBA customization station and giveaways.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674423671982-FBMZA2XGJ8ASN6PR5DDO/Forever+21+-3.jpg</image:loc>
      <image:title>Event Marketing / Retailtainment - NY Knicks City Dancers</image:title>
      <image:caption>Retail event held at Forever 21’s NYC Flagship store in Times Square to help promote our NBA capsule collection. The event featured an NBA Player appearance, NBA branded cupcakes, and an appearance by the NY Knicks City Dancers. The event attracted over 1,000 people and sale of NBA product was up 25% to plan.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674425588738-1QEQFQYHO0RTBY2QHOND/Forever+21+-+5.jpg</image:loc>
      <image:title>Event Marketing / Retailtainment - NBA x Forever 21 Product Launch</image:title>
      <image:caption>To support the launch of our NBA Collection, we partnered with Forever 21 and their Flagship locations to create custom NBA in-store displays. The displays were meant to evoke emotion and drive conversion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674440329527-6WGEAI0UKJU8INK8I573/Forever+21+-+4.jpg</image:loc>
      <image:title>Event Marketing / Retailtainment - NBA x Forever 21 Collection Launch</image:title>
      <image:caption>Program elements included an appearance by Michael Carter-Williams, of the Chicago Bulls, basketball themed macaroons, e.l.f. beauty touchups, NBA trivia sweepstakes and a live DJ. Marketing included a Facebook event page (boosted), custom Snapchat geo-filter, event invite geo-targeted eblast and GWP, geo-targeted eblast to Chicago, LA &amp; NYC, Snapchat takeover by e.l.f. cosmetics Beauty Squad @gianalaurenmua up to 66.5K views each. In addition, InStyle.com ran a piece on the entire collection garnering more than 4.7M media impressions. We also partnered with fan sites and regional influencers to highlight the collection. The event was attended by over 120 customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674439328967-DL2W05BOD12AZKEH4JNR/RV.jpg</image:loc>
      <image:title>Event Marketing / Retailtainment - NBA RV "Party For The People" Tour</image:title>
      <image:caption>During NBA All-Star 2013 in partnership with Academy Sports, Spalding and adidas, this branded, fully loaded luxury RV made stops at multiple Academy locations and participated in an Academy sponsored event called “Party for the People,” a family event featuring “Clutch,” the Houston Rockets mascot, Acrodunk basketball acrobats, Spalding basketball systems, NBA giveaways, food, etc. Houston radio host John Lopez from CBS Radio 610am was broadcasting live from the RV during the tour. There were also NBA giveaways for fans in attendance and they were given the opportunity to enter to win a chance for a private “meet and greet” with NBA Legend, Hakeem Olajuwon.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1544738882495-1LIB3BJYTQTAY9R5LXP2/image-asset.jpeg</image:loc>
      <image:title>Event Marketing / Retailtainment - Ultimate Driveway Display at Lowes</image:title>
      <image:caption>To help support the inflatables and higher priced systems available for sale at national Lowes locations, we created one-stop shop in-store displays where products were merchandised together. These products included NBA basketballs, NBA systems, NBA court marketing tools, concrete, etc.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1544753464505-KVOIMNB0ZRG8YCVZAH94/image-asset.jpeg</image:loc>
      <image:title>Event Marketing / Retailtainment - NBA Finals Trophy Tour</image:title>
      <image:caption>To drive foot traffic to the Toys R Us Times Square shop in shop, the NBA brought THE Larry O’Brien Championship Trophy to the store. Guests posed next to the trophy for photos and shopped the NBA section.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674440803237-HR7NUYHQF771MFQO3L0D/NBA+Fun+Day.jpg</image:loc>
      <image:title>Event Marketing / Retailtainment - NBA Fun Day at Old Navy</image:title>
      <image:caption>Capitalizing on the success of the Golden State Warriors winning season, the NBA partnered with the Warriors and Old Navy to host a Fund Day at one of their San Francisco locations. The event featured an appearance by the Warrior Girls, as well as appearances by Draymond Green and Harrison Barnes as well as the official DJ of the Warriors DJ D-Sharp. The event was attended by 500+ people and saw double digit sell through of NBA / Warriors branded product for the event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674442178929-1EDV3SA25Q2Y7ETANK80/Tatum.jpg</image:loc>
      <image:title>Event Marketing / Retailtainment - Jayson Tatum Appearance</image:title>
      <image:caption>For a one hour appearance, over 2,500 people waited in line in temperatures well below freezing in Boston. Jayson was able to get through over 250 autographs in a 1 hour period. Store traffic was up 48% vs the same day the week before and total sales on event day exceeded $20K, up 12% to plan.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.kimberlystlouis.com/new-gallery-39</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674423776862-5MHI2W6BBT5P75870TGY/Skull+Candy+1.jpg</image:loc>
      <image:title>In-Store and Digital Signage - Best Buy In-Store Signage</image:title>
      <image:caption>Register / in-line signage to encourage product sales and create product/brand awareness.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674423776862-5MHI2W6BBT5P75870TGY/Skull+Candy+1.jpg</image:loc>
      <image:title>In-Store and Digital Signage - Best Buy In-Store Signage</image:title>
      <image:caption>Register / in-line signage to encourage product sales and create product/brand awareness.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674434661873-1ZPII06BQGC8EWZVLC48/Rep+Your+City.jpg</image:loc>
      <image:title>In-Store and Digital Signage - rue 21 In-Store and Digital Signage</image:title>
      <image:caption>In-store rack topper and website digital signage at rue 21 national stores.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674436674639-MFUXLUIZNMABM04BC343/1030_NBAInterstitial+%28002%29.jpg</image:loc>
      <image:title>In-Store and Digital Signage - NBA x Meijer x Spalding Campaign</image:title>
      <image:caption>The NBA supported Meijer.com with marketing initiatives to help support the start of the NBA Season and highlight Spalding basketballs available for sale. Marketing initiatives for this program included: • Sunday Email (mPerks) • Interstitial Page in Digital Weekly Ad • Meijer.com Thumbnail to Point to Interstitial • One-Page Digital Ad</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674507653186-FAYOVPRRJM9LC721TM7U/Bulls.jpg</image:loc>
      <image:title>In-Store and Digital Signage - NBA x adidas Signage Campaign</image:title>
      <image:caption>Generic signage created for all retailers in Playoff markets carrying adidas NBA merchandise to help promote the sale of NBA product.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.kimberlystlouis.com/new-gallery-5</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-01-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674425021442-S3CACOKFTSPWWSDY1SX4/NBA+2K19.jpg</image:loc>
      <image:title>Promotional Marketing - NBA2K19 Promo</image:title>
      <image:caption>Program in partnership with the NBA, 2K and Funko POP. The program sold about 500 units for the week long promotion through a national endcap program, in-store signage and social media advertising on NBA, Best Buy and 2K social sites.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674425021442-S3CACOKFTSPWWSDY1SX4/NBA+2K19.jpg</image:loc>
      <image:title>Promotional Marketing - NBA2K19 Promo</image:title>
      <image:caption>Program in partnership with the NBA, 2K and Funko POP. The program sold about 500 units for the week long promotion through a national endcap program, in-store signage and social media advertising on NBA, Best Buy and 2K social sites.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674425151107-3TM9GITOSX1HBIM6UPYV/Spin+on+the+Rim.jpg</image:loc>
      <image:title>Promotional Marketing - NBA x Spalding x Best Buy Spin on the Rim Program</image:title>
      <image:caption>The iconic NBA game ball is turned into an animated “spinning wheel”, after registration the user will click to animate/spin the ball for their chance to instantly win NBA and BestBuy prizes. The promotion received over 1,800 entires during the promotional period.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674425266744-7XUPSE8S5LV15YHPAAO9/Fantasy+Playoffs.jpg</image:loc>
      <image:title>Promotional Marketing</image:title>
      <image:caption>Best Buy will leverage the excitement around the NBA Playoffs through The Official One-Day Fantasy Basketball Game of the NBA on FanDuel. The “NBA Fantasy Playoffs” caters to both the casual and most engaged sports fan, features a free-to-play contest for the first 30 days of the NBA Playoffs, and culminates in a final contest where fans compete for the Grand Prize. Each co-branded contest challenges fans to put together a roster of their best five players for a chance to win legendary prizes including NBA Finals &amp; Draft Experiences, NBA Regular Season Tickets, FanDuel Rewards Points, and prizing from Best Buy. IMPRESSIONS: 75M</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674433556011-88B1W641AF89YN1ZBKTV/All+In.jpg</image:loc>
      <image:title>Promotional Marketing - adidas All In Program</image:title>
      <image:caption>Sweepstakes created for Playoff bound teams. Fans in each market will enter to win for a chance to win tickets to the 2011 Finals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674434060686-U5HSB71EQQC2UQFPSBR1/Player+of+the+Day.jpg</image:loc>
      <image:title>Promotional Marketing - Panini Player of the Day Program</image:title>
      <image:caption>The annual Panini NBA Player of the Day hobby shop promotion was hosted in more than 450 hobby shops in the USA and Canada. The stated goals for the program were to: increase sales of Panini NBA trading cards at hobby shops, demonstrate Panini’s support of NBA trading cards at hobby shops, position Panini as the leading NBA trading card manufacturer and expand Panini’s successful in-store hobby shop promotion to support NBA Trading Cards. Number of additional packs sold: 75,000 Prizes awarded: 50,000</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674433608892-1QP28YQWIZQEE6JL16AH/Starting+5.jpg</image:loc>
      <image:title>Promotional Marketing - NBA x Panini Starting 5 Program</image:title>
      <image:caption>Sweepstakes program executed at local and national hobby shops throughout the US. Guests would buy packs of trading cards to collect the Starting 5 players every day during the promotional period. Tiered prizing was distributed at store level on a daily, weekly and monthly basis. The winner received an NBA Legend or current player appearance at their home and the current player or Legend would host an autograph signing in-store.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674433889274-FAX1ESAPFHSNS8DOGQ4J/Black+Friday.jpg</image:loc>
      <image:title>Promotional Marketing - Black Friday Email Blast</image:title>
      <image:caption>To help support NBA product sales at Target during the holiday shopping season, we sent an email blast sent through NBA database to 500K NBA fans (ages 18-34).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674434014986-4U2NEJVTPGSQY3NQRV6W/Party+City+2.jpg</image:loc>
      <image:title>Promotional Marketing - NBA x Party City Homepage Banner Activation</image:title>
      <image:caption>Digital banner takeover on Party City’s homepage to support the NBA Finals promotion. Over 8,000 entries were received during the promotional period. Party City is the official party store of the Miami Heat and American Airlines Arena. Party City hosted the White Hot Heat Fan Kit Party in midtown Miami. Giveaways distributed by Heat dancers, mascot, and “Banana Man.” Tim Hardaway also made an appearance and signed autographs. The event saw 400 people in attendance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674424677627-UTX2X04HUCI812RA2EDR/Party+City+-+1.jpg</image:loc>
      <image:title>Promotional Marketing - NBA x Party City Finals Promotion</image:title>
      <image:caption>Eight emails blasts were sent out that featured all 30 NBA teams. Over 8,000 entries were received during the promotional period. Party City is the official party store of the Miami Heat and American Airlines Arena. Party City hosted the White Hot Heat Fan Kit Party in midtown Miami. Giveaways distributed by Heat dancers, mascot, and “Banana Man.” Tim Hardaway also made an appearance and signed autographs. The event saw 400 people in attendance.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.kimberlystlouis.com/influencer-activations</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-01-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674497036606-C5ANA0QJDUPUJL4I84DU/LetItHappen.jpg</image:loc>
      <image:title>Influencer Activations - @LetItHappen</image:title>
      <image:caption>Partnership with 3 young dancers from the Netherlands to create an original dance to LL COOL J’s “Headsprung” song while wearing Rock The Bells Drip merchandise. The post on Instagram had over 2,500 comments and was liked by more than 70K people.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674497036606-C5ANA0QJDUPUJL4I84DU/LetItHappen.jpg</image:loc>
      <image:title>Influencer Activations - @LetItHappen</image:title>
      <image:caption>Partnership with 3 young dancers from the Netherlands to create an original dance to LL COOL J’s “Headsprung” song while wearing Rock The Bells Drip merchandise. The post on Instagram had over 2,500 comments and was liked by more than 70K people.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674424162829-YF2B3L0G6XOY0XPVGI2M/Kylie+Jenner.jpg</image:loc>
      <image:title>Influencer Activations - Kylie Jenner Appearance at American Girl</image:title>
      <image:caption>Partnering with Kylie Jenner’s publicist, we arranged a visit to the American girl NYC Flagship store for Kylie and her daughter. The agreement included American Girl product and a series of photos to be released to the press for promotional purposes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674424282226-KICQYIU9B2YBHE6QFBOG/Kardashians+at+AG.jpg</image:loc>
      <image:title>Influencer Activations - Kardashian / Jenner Visit to American Girl LA Flagship</image:title>
      <image:caption>Partnering with Jenner Communication, we arranged a visit to the American Girl LA Flagship store with members of the Kardashian / Jenner family. The agreement included American Girl product and a series of photos to be released to the press for promotional purposes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674496813427-IA74FG00VEW5WWKLEMX0/LayLay.jpg</image:loc>
      <image:title>Influencer Activations - "That Girl Lay Lay" In Store Appearance</image:title>
      <image:caption>To promote the sale of the new “World By Us” doll collection, Nickelodeon phenom, “That Girl Lay Lay” hosted a viral TikTok dance and autograph signing. Fans lined up outside of the store 2 hours before the appearance to meet with her and be featured on her TikTok page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674424216472-P0E8JQQ20B5Y36RO16JE/Harry+Hill+and+Serena+Kerrigan.jpg</image:loc>
      <image:title>Influencer Activations - Harry Hill and Serena Kerrigan Appearance</image:title>
      <image:caption>Partnered with influencers Harry Hill and Serena Kerrigan to promote the American Girl brand and NYC Flagship store. Their appearance was covered in a NY Times article.</image:caption>
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      <image:title>Influencer Activations - Caroline Marks Influencer Event</image:title>
      <image:caption>To help encourage sales of the Girl of the Year 2020, American Girl partnered with Olympic surfer, Caroline Marks for an in-store autograph signing and discussion on the importance of having surfing added as an Olympic sport later that year.</image:caption>
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      <image:title>Influencer Activations - Irina Shayk Appearance</image:title>
      <image:caption>Partnership with American Girl and supermodel Irina Shayk’s visit to the NY Flagship store.</image:caption>
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      <image:title>Influencer Activations - Influencer Melanie White Appearance</image:title>
      <image:caption>Partnership with Melanie White and her model daughter Ann-Drew for a visit to the AmericanGirl store. Melanie and Ann-Drew visited the American Girl Cafe, the Doll Salon and Doll Hospital and captured content for their social media platforms. Total impressions were 5K+.</image:caption>
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      <image:title>NBA Player Appearances</image:title>
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      <image:title>NBA Player Appearances</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c11b686cc8fed7a36ac30e0/1674422694204-559GH44BKMADAZG1KO8L/Tim%2BHardaway%2BJr..jpg</image:loc>
      <image:title>NBA Player Appearances - Tim Hardaway, Jr. Appearance - New York, NY</image:title>
      <image:caption>In store activation to promote the sale of our exclusive NBA x Forever 21 NBA capsule collection. Activation included, live DJ, autograph signings by the NY Knicks City Dancers, NBA branded giveaways, NBA branded cupcakes and highly curated in-store displays. Event saw 1,500+ attendance and double digit sell through during the 2 hour event.</image:caption>
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      <image:title>NBA Player Appearances - Justice Winslow Appearance - Miami, FL</image:title>
      <image:caption>To encourage NBA product sales at the Miami rue 21 location, the NBA hosted Justice Winslow in store. The appearance also featured Miami based influencer, Liz Elias who took over the NBA’s facebook page to host a Facebook Live activation.</image:caption>
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      <image:title>NBA Player Appearances</image:title>
      <image:caption>The Klay Thompson player appearance was attended by approximately 3,500 – 4,000 people and the line to meet Klay exceeded 6 city blocks. An hour before Klay arrived for his appearance, Golden State/NBA merchandise was up approximately $7,000 to plan and grew to more than $20K by the time the event was over.</image:caption>
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      <image:title>NBA Player Appearances - Klay Thompson Appearance - San Francisco, CA</image:title>
      <image:caption>Old Navy partnered with the NBA to host an NBA Day at the Old Navy San Francisco Flagship store. The event featured appearances by Klay Thompson and the Warriors Dancers. Other event elements included a GWP, music by the Warriors DJ D-Sharp, giveaways, in store signage, Spalding ball displays, window posters, floor graphics and other external NBA/Old Navy graphics. An hour before Klay arrived for his appearance, Golden State/NBA merchandise was up approximately $7,000 to plan and grew to more than $20K by the time the event was over.</image:caption>
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      <image:title>NBA Player Appearances - Brandon Ingram Appearance - Los Angeles, CA</image:title>
      <image:caption>Brandon Ingram player appearance at a Los Angeles Best Buy location to promote the sale of NBA2K video games. Overall sales up NBA2K were up 7% to the year prior. Event had giveaways, in-store signage and promotional handouts.</image:caption>
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      <image:caption>In support of our first ever NBA branded candy and confection program at Dylan’s Candy Bar, the NBA sponsored an appearance by NY Knick Legend, Earl “The Pearl” Monroe. Product sell-through was increased by double digits.</image:caption>
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      <image:caption>San Antonio Legend, David Robinson appeared at a local HEB Plus store in the San Antonio area and signed autographs and posed for photos. Fans began lining up the night before the appearance and spent the night outside of the store. Marketing for the event included HEB and NBA social posts, in store signage and an email blast from HEB to their customer database. David signed more than 100 autographs and took the time to personalize most of the memorabilia and other mementos that fans brought in. NBA product sales for the day exceeded plan by almost 20%.</image:caption>
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      <image:title>NBA Player Appearances - David Robinson Appearance - San Antonio, TX</image:title>
      <image:caption>San Antonio Legend, David Robinson appeared at a local HEB Plus store in the San Antonio area and signed autographs and posed for photos. Fans began lining up the night before the appearance and spent the night outside of the store. Marketing for the event included HEB and NBA social posts, in store signage and an email blast from HEB to their customer database. David signed more than 100 autographs and took the time to personalize most of the memorabilia and other mementos that fans brought in. NBA product sales for the day exceeded plan by almost 20%.</image:caption>
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      <image:title>NBA Player Appearances - Patty Mills Appearance - San Antonio, TX</image:title>
      <image:caption>H-E-B customers were invited to celebrate the San Antonio Spurs 2014 Finals win and meet Patty Mills. The first 200 customers received a wristband allowing them to meet Patty and guests received one autograph.</image:caption>
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      <image:caption>The NBA and rue 21 hosted a player appearance with Richard Jefferson in Cleveland, OH on November 20, 2016. Marketing for the appearance included social media posts (NBA/rue 21), in-mall advertising, lease line signage, in-store posters and bag stuffers. Sales during the event were up double digits.</image:caption>
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      <image:caption>Over 150 people waited in line for the one hour appearance for the chance to meet Gorgui. Total store traffic +9% on the day. Total Sales +6.5%. Marketing included paid social advertising, NBA social posts, in store signage and NBA branded giveaways.</image:caption>
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